British reference book, Guinness World Records, has released a “polite reminder” which says, “that you should probably have your world record title confirmed by our team before attempting it”.
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| Emblem of Guinness World Records (GWR). Photo: @GWR |
GWR went ahead to disclose “how our process works”, adding, “we offer a variety of application types for individuals and businesses”.
According to guinnessworldrecords.com:
Consultancy Services for Organisations
Looking for an account-managed solution that will help you find the perfect record title to suit your brand or organisation’s objectives? Then follow the Consultancy Services route.
• A dedicated Account Manager to guide you through the whole application process
• Expert consultancy for building the perfect record-breaking campaign
• Invite an Official Adjudicator to witness your attempt
• Certificate presentation
• Immediate review of application
• Immediate review of evidence
• Immediate answer to your questions
• License of Guinness World Records logos to maximise the impact of your campaign
• Price upon request
Standard Applications for Individuals
If you’re an individual, not a group or a business. If you aren’t thinking about using your record-breaking attempt to promote a product or service. Then the Standard Application is for you:
• A self-service option application and evidence submission
• Receive guidelines in 12 weeks (3 months)*
• Review of evidence within 12 weeks (3 months)**
• Once your applications is underway, it will take 2 weeks to get a response to your questions
• Not available for promoting a business, service or an organisation
*New record title suggestions involve a non-refundable administration fee of £5/$5 (+VAT)
Please note that our Standard Application route is for individuals only. All other applications will be forwarded to our Consultancy Services team.
