Bayern Munich, German football record champions, brings billions to the city of Munich and the Free State of Bavaria in economic benefits annually.
The regional economic benefits of Bayern Munich totals €4.5 billion. These are the discoveries of a study carried out by management consultancy SLC Management on behalf of the club.
According to the Club’s official website, CEO Jan-Christian Dreesen, said: “FC Bayern is much more than a football club – it’s a piece of home, a poster child for Munich and Bavaria.
“Now we can also concretely show the economic added value we create for the city and the state. These numbers prove: our pulling power extends far beyond the sport – it creates jobs, wealth and worldwide visibility. Mia san mia doesn’t just mean success on the pitch, but also generating value for society.”
The effects of Publicity and Advertising for Munich and Bavaria are revealed to amount to a total of €3.6 billion, accounting for the biggest share.
This total points to national and international visibility in the media in particular, both on the platforms of the club (including around 200 million social media followers), as well as, on journalistic channels (television, newspapers, internet).
This total also points to the amount Munich would have to pay in advertising costs (for equivalent advertising measures) without Bayern Munich.
Other factors apart from the publicity and image effect include, Sales effect amounting to €256 million (e.g. through the commissioning of regional companies), investment effects of €40 million (e.g. investments in the expansion of the FC Bayern Campus), employment effects amounting to €223 million, and hotel and restaurant effects amounting to €198 million (e.g. consumption on matchdays at the stadium and in the city).
Bayern Munich generates approximately 805,000 overnight stays in Munich annually, which conforms to 4.3% of the total annual number of overnight stays in Munich.
