The latest proposals to control the sale and consumption of alcohol in Kenya, including raising the minimum drinking age from eighteen (18) to twenty-one (21) has sparked anger in the East African country.
Launched on Wednesday, the proposed rules, include a ban on buying alcohol in supermarkets, restaurants and on public transport.
The sale online and home delivery of alcoholic drinks, alongside, celebrity endorsements will also be outlawed.
The planned restrictions have been supported by authorities as important to tackle abuse of substance, particularly among the youth.
However, many Kenyans, including those in the alcohol industry, have castigated the proposals as misguided and potentially damaging to the economy.
The approval of the measures means alcohol will only be available in pubs and bars as well as shops specifically licenced for its sale.
Regarded as one of the most staunch anti-alcohol policies the country has seen, the plans were launced by National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA).