The Meta-owned platform made known the new ads will not be shown in the same place as people’s private chats, nor will the contents of their messages – which are encrypted – be used to make decision on which ads to display.
American social media, instant messaging, and voice-over-IP service, WhatsApp, is launching three new ad features in a global roll-out across the messaging app.
The app, which allows users to send text, voice messages and video messages, will instead use the country, city and language of the user, as well as, how they keep in touch with other ads and which channels they follow, to drive suggested content.
However, people who have decided to connect their WhatsApp account to Facebook or Instagram will see more personalised ads.
The new ad features will show in a section called Updates, which is a different tab at the bottom of the app.
The app, which allow users to make voice and video calls, and share images, documents, user locations, and other content, claims to have 1.5 billion users across the world.
Businesses that have channels will be able to decide to promote ads in the Updates section to draw new followers, as well as, also charge a subscription to access extra content.
WhatsApp will finally take a 10% commission of that fee, and there may also be extra costs on top of that taken at the app store level depending on the size of the business.
