Manchester United: CEO Berrada sets out vision

Via a statement, Manchester United’s chief executive officer Omar Berrada, has made known his vision for the club.

Manchester United CEO, Omar Berrada
Manchester United CEO, Omar Berrada. Photo: @ManUtd

Berrada who assumed office in July said, his clear objective is to return Manchester United to the top of European Football.

He also mentioned the ongoing work to develop and renovate Carrington, the club’s training facility.

According to manutd.com, Berrada said: “It has been a busy off season for the club with successful training camps for both our men’s and women’s teams. We have strengthened our men’s first team with five exciting players and put a new football leadership structure in place to provide a greater support to our manager, Erik ten Hag.


“Dan Ashworth was appointed sporting director and Jason Wilcox joined us as technical director, two extremely experienced and highly regarded professionals, who will add great depth to our team.


“As I embark on my new role as chief executive officer of this historic club, we are all extremely focused on working collectively to create a bright future, with football success at the heart of it.


“We are working towards greater financial sustainability and making changes to our operations to make them more efficient, to ensure we are directing our resources to enhancing on-pitch performance.


“Today, we announce new guidance for fiscal 2025, which reflects a partial year impact of the transformative cost-savings and organisational changes that we have been busy implementing over the summer.


“Ultimately, the strength of Manchester United is driven by the passion and loyalty of our supporters. Our clear objective is to return the club to the top of European football. Everyone at the club is aligned on a clear strategy to deliver sustained success, both on and off the pitch, for the ultimate benefit of our fans, shareholders and hugely diverse range of stakeholders.”

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